Media Policy
The USF Sarasota-Manatee Office of University Communications & Marketing works closely
with reporters, editors and producers to provide them with newsworthy and timely information
about the university and the Sarasota-Manatee campus.
If you have a good story idea about a program or person that you would like to see
publicized on the USF Sarasota-Manatee campus website or in the news media, please
work with UCM to coordinate coverage, or submit your idea or suggestion using the
News Story Idea request form. Please keep in mind that pitches designed to interest the news media should have
a measure of broad appeal to the media outlet's readers or viewers. Story pitches
with a human interest angle, centering on breakthrough research of particular interest
to local, regional or national media and focused on unique and newsworthy events have
the best chance of attracting media interest.
University of South Florida employees are encouraged to respond to routine requests
for factual information by identified news representatives where the requested information
is within the employee's area of responsibility and release of the information is
timely and appropriate.
In those cases where an employee is asked to comment as a representative of the University of South Florida or of USF Sarasota-Manatee on an official USF or USF Sarasota-Manatee policy or position on an issue, prior approval should be received from USF Sarasota-Manatee's Office of University Communications & Marketing.
UCM also is available to help coordinate media requests to speak with faculty and staff. Please direct the reporter to Marc Masferrer (941-359-4267) | marcmasferrer@usf.edu to coordinate the request. We want to accommodate the media as best we can in a prompt and professional manner.
All official news and information communicated to the news media by the USF Sarasota-Manatee as news releases, statements, tips and reports, shall be initiated and approved in advance by the USF Sarasota-Manatee campus Office of University Communications & Marketing.
News and information pertaining to the internal programs of a department, school,
college, division or campus that do not violate the definition and spirit of "official"
University news and information may be communicated to the news media by the unit
itself. Copies should be provided to the USF Sarasota-Manatee campus Office of University
Communications & Marketing at the same time such information is provided to the news
media.
The UCM team pitches story ideas and disseminates information to assignment editors
and reporters using the following tools:
- The Campus Insider newsletter sent to media representatives, staff and faculty periodically during the school year.
- Press releases to the news media.
- The USF Sarasota-Manatee campus web site.
- Social media feeds, including Facebook, X (formerlyTwitter), Instagram, YouTube and LinkedIn.
- Personal contact via phone or email.